EVENT DESIGN · PRINT · LARGE FORMAT
Elanco VMX 2026
Design and print production across three deliverables in a multi-touchpoint conference presence that won Best in Show at the veterinary industry's flagship annual event.
CLIENT
Elanco
EVENT
VMX 2026, Orland FL
MY ROLE
Studio designer: Design and print production
TOOLS
Illustrator, Photoshop, Indesign
OUTCOME
Best In Show Booth Winner
THE PROGRAM
A five-zone exhibit plus three external branded spaces
VMX is the veterinary industry's flagship annual conference. Elanco, one of the world's largest animal pharmaceutical companies, built a presence spanning a main exhibit with five product pods in a booth “ecosystem” and three external branded spaces: the Dog House, Cat Café, and Zen Garden. Additionally, print and digital content was created for the event that went on to be repurposed as brand content. I contributed design and production work across three specific deliverables within this activation.
39%
39%
Increase in unique lead generation YoY*
Of all attendees converted to a unique Elanco lead*
2.25hrs
Average time attendees spent in Elanco booths*
MY CONTRIBUTIONS
Quattro Credelio Dog House - graphic design and print production for the external branded sponsorship space
TruTreatery Pod - file preparation, QA, print production, and design editing for pattern alignment
Tru Crew Plushie Boxes - edited and formatted for main stage delivery
*Numbers pull from across the entire activation, including the booth ecosystem and the external branded spaces
DELIVERABLE 01 | Design + Print Production
Quattro Credelio Dog House
The Dog House was one of three external branded spaces extending Elanco's presence beyond the main exhibit floor. External spaces were designed as immersive, instagrammable anchor points to capture foot traffic and drive product education. I handled graphic design and print production for the Puppy Playground, working from an existing smaller booth as a reference, scaling and extending the design system to fit the larger footprint, and integrating updated copy and new art within the established brand direction.
The original booth assets used as creative starting point
The final booth mock up, front view
The final booth mock up, back view
47%
Of unique leads came from external spaces only*
60%
Increase in product-related follow-up requests**
63%
More participants engaged in 3+ types
of engagement**
*Includes Dog House + other external spaces
**Includes external spaces and full activation
DELIVERABLE 02 | File Prep + Print Production
Booth Ecosystem Pod: TruTreatery
The TruTreatery was one of five internal product pods within the main Elanco exhibit. My role was file preparation and production editing, specifically ensuring the stripe pattern graphics aligned correctly across the structure's curved surfaces. Misaligned patterns at large-format print scale are immediately visible; getting them right required careful file construction and close attention to how the panels would meet when assembled. I also created 7 treat cards based on one initial design and completed the file prep for those and a large poster instructing guests how to interact with the booth.
TruTreatery pre-production mockup showing stripe pattern layout, poster, and treat cards
TruTreatery installed at VMX 2026
DELIVERABLE 03 | Print Production + Standardization
Tru Crew Plushie Boxes: Beyond the Booth
The Tru Crew collectible plushies debuted at VMX as a booth engagement tactic. Attendees collected pins to earn one as a grand prize, mailed directly after the show. Each of the four characters (Bella, Max, Luna, Ollie) had a distinct color palette, custom pattern, and unique personality copy across exterior and interior box panels. My role was to standardize the file system across all four variants: precise color matching, pattern alignment across folded panels, and full print-ready file preparation to spec: 300 DPI, 4/4 color, 0.5" bleed. The plushies were later distributed to key vet clinics as an ongoing brand asset.
2k+
Plushies awarded post-show, extending vaccine brand touchpoints
25k+
Unique conference brand engagements pre-, during-, and post-show, a 42% increase YOY
$10.5k
The average sales per lead,
57% higher than a non-conference account
The full Elanco VMX activation won Best in Show at VMX 2026. Across the three deliverables I contributed to - the Dog House exterior space, the TruTreatery pod, and the Tru Crew plushie boxes - the work spanned graphic design, large-format print production, file standardization, and a collectible packaging system that continued generating brand touchpoints well after the conference ended.
THE OUTCOME
