EVENT DESIGN · PRINT · BRAND
Healthcare Internet Conference 2023
Diamond-level sponsorship activation for MERGE. Full design ownership across booth, collateral, keynote, and a co-sponsored private event for 3,000+ healthcare technology professionals.
CLIENT
MERGE (internal)
EVENT
HCIC 2023, Scottsdale AZ
MY ROLE
Sole designer: Concept through production
TOOLS
Figma, Photoshop
OUTCOME
Best Attended Private Event
162
Private event attendees
68
Sales accepted leads
142
Online RSVPs before doors opened
49
Booth QR code scans
THE PROJECT
Diamond-level sponsorship at the healthcare industry's leading digital conference
HCIC brings together healthcare executives and digital leaders to explore emerging technology in the industry. As a Diamond-level sponsor, MERGE had one of the largest presences at the event — a package that included a conference booth, a round table session, a full-page ad, a main stage keynote, and a co-sponsored private evening event with our partners at Sitecore. I was the sole designer on the activation, owning every touchpoint from brief to production.
MY ROLE - WHAT I OWNED
Booth design - layout, graphics, and all branded elements for the MERGE conference booth
Leave-behind contact cards - designed to drive QR code scans to a specific landing page
Keynote presentation - edited and formatted for main stage delivery
Private event assets - full print and digital suite for a co-branded evening event with Sitecore, including invitations, signage, and event materials
THE SCOPE
Every touchpoint, one designer
Diamond sponsorship meant MERGE's brand had to perform at the highest level across every interaction, from the first impression at the booth to the final moment of a private dinner. With no other designer on the team, I managed the full scope independently while coordinating with marketing leadership and the event team on approvals and logistics.
Conference booth
Design and production-ready files for the MERGE booth — graphics, panels, and all branded display elements
Leave-behind collateral
Contact cards with QR codes driving traffic to a campaign landing page — 49 scans recorded
Main stage keynote
Presentation editing and formatting for MERGE's main stage slot in front of the full conference audience
Co-sponsored private event
Full digital and print asset suite for the MERGE x Sitecore private evening event
THE WORK
Brand consistency across every touchpoint
Making an impact from start to finish
THE OUTCOME
Before HCIC:
142 RSVPs to the Private Event
1.4k+ impressions on organic LinkedIn pre-event promotion posts
During HCIC:
49 Scans of the Booth QR Code
+25% in users to Providers eStorefront WoW
3k+ impressions on live LinkedIn posting during the event totaled
After HCIC:
68 Sales Accepted Leads
8 eHealthcare Awards
Opened opportunities with UF Health, Reid Health, Lift Healthcare, and more
“The MERGE brand work done at the conference - the continuity pre-, during, and after - and the private event - it was super impressive on how far they’ve come as an agency.”
-Val Lopez, Baptist Health